Cashless Economy: Challenges and Opportunities for Small and Medium Enterprises within the Tourism Industry in Goa
Presented By: Dr. Rachel Jessie Pereira, Ms. Nelissa Alcasoas, Mr. Manoj Neelamegan.
On 12th to 14th October 2017, At the 70th All India Commerce Conference, held at Jaipur, Rajasthan.
India has recently introduced cash to cashless economy which is known as “The Digital India”. The policy has created a flurry of concerns with awe and confusion. The most significant concern for many Indian business operators are, whether the economic reform provide tangible benefits or just add more stress to their daily operations. Based on this concern, this study aims to evaluate and analyse the challenges and opportunities faced by the Indian small and medium enterprises (SMEs) within the tourism industry in the state of Goa as the industry creates multiplier effects which affects many other industries through its direct, in-direct and induced impacts.Qualitative semi-structured interview method was adapted to collect data from twelve different SMEs which comprise of wellness centres, hotels, restaurants, resorts, travel agency and adventure park who are part of the tourism industry in Goa.