Research Paper Presentation

1. Projected permissiveness and indulgence in the culture of Goa: A comparison between the perceptions of tourists and residents

Presented By:  Ms. Supriyanka Govekar, Dr. Nandakumar Mekoth.

On 9th February 2018 & 10th February 2018, At International Conference on Media, Culture and Ethics BITS Pilani, Rajasthan.


The residents believe that social norms and culture of Goa is not so liberal to the extent of permitting lewd behaviour on beaches or its streets. They also think that there is disconnect between the true culture of Goa and the one projected to the outside world through the media. In a list given by National Geographic, Goa is ranked 6th in the world’s 10 best nightlife cities. Goa has witnessed 23.5% growth in foreign tourists’ arrivals in April 2017 over April, 2016. Media advertising has played a major role in putting Goa on the world tourism map. It is believed that the image of Goa projected to the world is that of a western enclave in India, an acknowledged ancient oriental civilization. This contradicts with the real culture of Goa, which despite for 50 years of colonial rule of Portuguese has largely remained orthodox and conservative among its Hindu, Muslim and Christian communities.

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2. Cashless Economy: Challenges and Opportunities for Small and Medium Enterprises within the Tourism Industry in Goa

Presented By: Dr. Rachel Jessie Pereira, Ms. Nelissa Alcasoas, Mr. Manoj Neelamegan.

On 12th to 14th October 2017, At the 70th All India Commerce Conference, held at Jaipur, Rajasthan.


India has recently introduced cash to cashless economy which is known as “The Digital India”. The policy has created a flurry of concerns with awe and confusion. The most significant concern for many Indian business operators are, whether the economic reform provide tangible benefits or just add more stress to their daily operations. Based on this concern, this study aims to evaluate and analyse the challenges and opportunities faced by the Indian small and medium enterprises (SMEs) within the tourism industry in the state of Goa as the industry creates multiplier effects which affects many other industries through its direct, in-direct and induced impacts.Qualitative semi-structured interview method was adapted to collect data from twelve different SMEs which comprise of wellness centres, hotels, restaurants, resorts, travel agency and adventure park who are part of the tourism industry in Goa.

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V M Salgaocar Institute of International Hospitality Education
Manora - Raia,
Salcete, Goa, India. 403720
Fax - +91(0832)-6623111
+91(0832)-6623000, 6623001

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B.Sc. International Hospitality Management Elegance – THE FINISHING SCHOOL
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